NRK.no revealed today that this story was in fact a marketing campaign, hatched by the government-owned Innovation Norway. The story has been covered in more than 1650 articles in 1479 different media, potentially reaching 1.2 billion people. The value of the coverage is estimated to 11.4 million USD - a pretty good return on investment for Innovation Norway, which spent less than 60,000 USD on the campaign. Article on NRK.no (in Norwegian): https://www.nrk.no/troms/klokkelose-sommaroy-lurte-_hele_-verden-1.14599767 Press release from Innovation Norway (in Norwegian): https://www.ntbinfo.no/pressemelding/tidsfri-sone-er-blitt-snakkis-i-hele-ve... Our summary: https://time.is/time_zone_news/time-free_island_was_a_marketing_campaign Even Scharning Time.is - exact time for any time zone https://time.is/