Apologies for not sending this earlier. Here are some notes re: the At-Large Social Media Strategy based on the discussions of the first TTF call Why have a At-Large Social Media strategy? --------------------------------------------------------- - To enable At-Large Structures to easily disseminate information from ICANN At-Large to its members and the public in a timely manner Some background : The At-Large Structure Survey 2010 (https://community.icann.org/x/ZY8i) identified that - many ALSes use social media tools like Facebook, Twitter - however most ALSes meet every 2-3 months - given the pace of work (e.g 30 day public comment periods) means that an ALS representative has a difficult task to distribute information to its members or the public and get meaningful feedback. - Outreach to individual Internet users that could become members of At-Large. Possible Internet users interested in Internet related goverance issues (including ICANN policies related to domain names) do not know about ICANN or ICANN At-Large - Social Media Networks have many users who are sharing information with each other Facebook: 901 million users, Twitter: 140 million users (as of March 2012) Current At-Large use of social media ----------------------------------------------- At-large on Facebook : 118 last year, 1200 At-large on Twitter : 0 followers last year ; 410 followers Requires individual login to update content on these networks which is time-consuming, Draft At-Large Social Media Strategy ----------------------------------------------- - have the emails sent to the ALAC_announce mailing list (which all ALSes receive) to be immediately sent to Facebook, Twitter (and possibly LinkedIn) - ensure that the redesign of the At-Large website caters for the sharing of information over social media Thoughts, comments appreciated. Kind Regards, Dev Anand Teelucksingh
Dear All, With the TTF call on Monday 23 July 2012, I've created several wiki pages regarding the At-Large Social Media Strategy: At-Large Social Media Strategy Workspace - Overview https://community.icann.org/display/atlarge/At-Large+Social+Media+Strategy+W... Draft At-Large Social Media Strategy - https://community.icann.org/display/atlarge/At-Large+Social+Media+Strategy How to implement the At-Large Social Media Strategy https://community.icann.org/display/atlarge/How+to+implement+the+At-Large+So... Comments, thoughts, suggestions welcomed as this will be an agenda item on Monday's call. Kind Regards, Dev Anand Teelucksingh On Fri, Jun 22, 2012 at 5:14 AM, Dev Anand Teelucksingh <admin@ttcsweb.org> wrote:
Apologies for not sending this earlier. Here are some notes re: the At-Large Social Media Strategy based on the discussions of the first TTF call
Why have a At-Large Social Media strategy? ---------------------------------------------------------
- To enable At-Large Structures to easily disseminate information from ICANN At-Large to its members and the public in a timely manner
Some background : The At-Large Structure Survey 2010 (https://community.icann.org/x/ZY8i) identified that - many ALSes use social media tools like Facebook, Twitter - however most ALSes meet every 2-3 months - given the pace of work (e.g 30 day public comment periods) means that an ALS representative has a difficult task to distribute information to its members or the public and get meaningful feedback.
- Outreach to individual Internet users that could become members of At-Large. Possible Internet users interested in Internet related goverance issues (including ICANN policies related to domain names) do not know about ICANN or ICANN At-Large
- Social Media Networks have many users who are sharing information with each other Facebook: 901 million users, Twitter: 140 million users (as of March 2012)
Current At-Large use of social media -----------------------------------------------
At-large on Facebook : 118 last year, 1200 At-large on Twitter : 0 followers last year ; 410 followers
Requires individual login to update content on these networks which is time-consuming,
Draft At-Large Social Media Strategy -----------------------------------------------
- have the emails sent to the ALAC_announce mailing list (which all ALSes receive) to be immediately sent to Facebook, Twitter (and possibly LinkedIn) - ensure that the redesign of the At-Large website caters for the sharing of information over social media
Thoughts, comments appreciated.
Kind Regards,
Dev Anand Teelucksingh
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Dev Anand Teelucksingh