Apologies for not sending this earlier. Here are some notes re: the At-Large Social Media Strategy based on the discussions of the first TTF call Why have a At-Large Social Media strategy? --------------------------------------------------------- - To enable At-Large Structures to easily disseminate information from ICANN At-Large to its members and the public in a timely manner Some background : The At-Large Structure Survey 2010 (https://community.icann.org/x/ZY8i) identified that - many ALSes use social media tools like Facebook, Twitter - however most ALSes meet every 2-3 months - given the pace of work (e.g 30 day public comment periods) means that an ALS representative has a difficult task to distribute information to its members or the public and get meaningful feedback. - Outreach to individual Internet users that could become members of At-Large. Possible Internet users interested in Internet related goverance issues (including ICANN policies related to domain names) do not know about ICANN or ICANN At-Large - Social Media Networks have many users who are sharing information with each other Facebook: 901 million users, Twitter: 140 million users (as of March 2012) Current At-Large use of social media ----------------------------------------------- At-large on Facebook : 118 last year, 1200 At-large on Twitter : 0 followers last year ; 410 followers Requires individual login to update content on these networks which is time-consuming, Draft At-Large Social Media Strategy ----------------------------------------------- - have the emails sent to the ALAC_announce mailing list (which all ALSes receive) to be immediately sent to Facebook, Twitter (and possibly LinkedIn) - ensure that the redesign of the At-Large website caters for the sharing of information over social media Thoughts, comments appreciated. Kind Regards, Dev Anand Teelucksingh