Dear All, With the TTF call on Monday 23 July 2012, I've created several wiki pages regarding the At-Large Social Media Strategy: At-Large Social Media Strategy Workspace - Overview https://community.icann.org/display/atlarge/At-Large+Social+Media+Strategy+W... Draft At-Large Social Media Strategy - https://community.icann.org/display/atlarge/At-Large+Social+Media+Strategy How to implement the At-Large Social Media Strategy https://community.icann.org/display/atlarge/How+to+implement+the+At-Large+So... Comments, thoughts, suggestions welcomed as this will be an agenda item on Monday's call. Kind Regards, Dev Anand Teelucksingh On Fri, Jun 22, 2012 at 5:14 AM, Dev Anand Teelucksingh <admin@ttcsweb.org> wrote:
Apologies for not sending this earlier. Here are some notes re: the At-Large Social Media Strategy based on the discussions of the first TTF call
Why have a At-Large Social Media strategy? ---------------------------------------------------------
- To enable At-Large Structures to easily disseminate information from ICANN At-Large to its members and the public in a timely manner
Some background : The At-Large Structure Survey 2010 (https://community.icann.org/x/ZY8i) identified that - many ALSes use social media tools like Facebook, Twitter - however most ALSes meet every 2-3 months - given the pace of work (e.g 30 day public comment periods) means that an ALS representative has a difficult task to distribute information to its members or the public and get meaningful feedback.
- Outreach to individual Internet users that could become members of At-Large. Possible Internet users interested in Internet related goverance issues (including ICANN policies related to domain names) do not know about ICANN or ICANN At-Large
- Social Media Networks have many users who are sharing information with each other Facebook: 901 million users, Twitter: 140 million users (as of March 2012)
Current At-Large use of social media -----------------------------------------------
At-large on Facebook : 118 last year, 1200 At-large on Twitter : 0 followers last year ; 410 followers
Requires individual login to update content on these networks which is time-consuming,
Draft At-Large Social Media Strategy -----------------------------------------------
- have the emails sent to the ALAC_announce mailing list (which all ALSes receive) to be immediately sent to Facebook, Twitter (and possibly LinkedIn) - ensure that the redesign of the At-Large website caters for the sharing of information over social media
Thoughts, comments appreciated.
Kind Regards,
Dev Anand Teelucksingh