I get it. This piece will fit into a bigger puzzle. Thanks for the clarification. -Dennis From: Don Hollander <don.hollander@icann.org> Date: Tuesday, October 25, 2016 at 2:32 PM To: Dennis Tan Tanaka <dtantanaka@verisign.com>, "UA-discuss@icann.org" <UA-discuss@icann.org> Subject: Re: [UA-discuss] DRAFT Help Wanted… Scope and Scale of UA & EAI Efforts Thanks Dennis. We expect that your question will be addressed in the White Paper, where we’re asking for economic, social and cultural benefits of becoming UA ready. Economic Benefits analysis is aimed principally at the corporate market. The Social and Cultural benefits analysis was aimed at Governments and NGOs, but as you point out it could also fall into the CSR space where they exist. The work in the Scope and Scales Help Wanted ad is to measure the opportunities that outsourcing companies might see and get them to encourage UA efforts as well. The UASG already has some outsourcing companies involved – we want to grow their numbers and their impact. Don From: Dennis Tan <dtantanaka@verisign.com> Date: Wednesday, 26 October 2016 at 7:23 AM To: Don Hollander <don.hollander@icann.org>, ua-discuss <UA-discuss@icann.org> Subject: Re: [UA-discuss] DRAFT Help Wanted… Scope and Scale of UA & EAI Efforts Don, I would like to see a “Market Opportunity” section that contrasts with the costs of being UA-ready, so that the reader can grasp the benefits of UA, where benefits could be more business or increased corporate social responsibility footprint. -Dennis From: <ua-discuss-bounces@icann.org> on behalf of Don Hollander <don.hollander@icann.org> Date: Tuesday, October 25, 2016 at 12:55 AM To: "UA-discuss@icann.org" <UA-discuss@icann.org> Subject: [UA-discuss] DRAFT Help Wanted… Scope and Scale of UA & EAI Efforts To accelerate the awareness of UA and EAI issues, we think that the software outsourcing and consulting industry could be a useful channel spreading the message – particularly if they think that they can benefit from doing the work. The attached Help Wanted ad is to find someone who can help us validate or refine a model that scopes the size of the opportunity. Your thoughts on whether the work described will help us achieve this is welcome. Any suggestions on how to improve it are also welcome. Don