Hi Mr. Estrada,

 

Here are some materials that may be useful for this audience:

 

• A True Multilingual Internet Starts with Universal Acceptance – an analyst blog post that makes the case for why UA is relevant to marketers
• Universal Acceptance Quick Guide (Spanish translation can be found here)
• UA Frequently Asked Questions
• Case Studies:
  • ICANN
  • Xgen
  • APNIC
  • THNIC
• Recent media coverage of UA

 

I hope this is helpful. Let us know if you have questions.

 

Thanks,

Collin

 

From: ua-discuss-bounces@icann.org [mailto:ua-discuss-bounces@icann.org] On Behalf Of Miguel Ignacio Estrada
Sent: Thursday, May 25, 2017 9:03 PM
To: UA-discuss@icann.org
Subject: [UA-discuss] UA Materials for Domains for Marketers Event

 

Dear all,

 

I am organizing an exclusive event in Argentina, together with ICANN, just for people from Communications and Marketing. The event is the first step of a regional strategy on awareness on the new gTLDs.

 

The idea is to target both digital strategy advisors and final users with different sort of actions (events, media etc.) funded by interested Registries, Registrars and Resellers.

 

I was wondering how we could address UA issues for this audience (comms and mktg), I thought maybe we could show them some cases from around the world. In that case, does anyone of the group has any list to share? And also, which UA materials do you think we could share with the audience?

 

For more information on the event and strategy: http://dfm.lat

 

Thanks in advance for your help.

 

 

 

--

Nacho Estrada | @acmuzic