On Dec 11, 2015 11:09 PM, "Mike Silber" <mike.silber@icann.org> wrote:

Hi Jothan

> On 11 Dec 2015, at 09:47, Jothan Frakes <jothan@jothan.com> wrote:
>
> I am going to throw this out there as an idea about a great way to positively impact the UA (A= Acceptance/Awareness) with the authentic realization that it will be both stillborn and read as sarcasm.

Now who is being negative?

> Just before NamesCon in January in Las Vegas is this little show called CES - that pulls in nearly 180,000 people - with CIOs abounding.  IF ICANN spent a teensy weensy fraction of the interest on the nTLD auction proceeds

The auction proceeds are ring-fenced until the community process has moved forward. So I would rather suggest that you ignore the source of funding and focus on the objective, the cost and the result.

However I think the idea of CES is very interesting ... and I am sure there are other and similar events that could also be useful.

Could I suggest that we work on identifying the message we want to get out, the audience for that message and options for delivering the message to the audience: we can then push this through the relevant processes to get budget.

(BTW - I think CES is a good idea, but not appropriate because we are not prepared. I have no idea of levels of participation or cost - so please do not consider this a formal endorsement.)

Mike