Why IDNs?
Here are two from my sales-minded angle:
- Why not? Why would you NOT test a tool that could help stay ahead of your competition?
- For a next-to-nothing "messaging and communication tool" (IDN) acquisition cost, you have the opportunity to test a tool (an IDN) that could help you attract and retain new customers and sell more products and services to them.
- The third and other reasons are well stated by others. Also flattered that Nitin leveraged messaging of TLD Registry's top selling IDN, .在线 (.online) almost verbatim. :-)
- Establishing an email address, website or service with a fully IDN domain name shows commitment to non english speaking consumers, customers, partners, the media, and government regulators. It tangibly demonstrates desire to offer a completely service to them.
- No English whatsoever stands between your brand and the consumer.
- Fully-IDN email/web address eliminates the cognitive dissonance between your URL and your localized IDN brand name.
- Email Address & URLs will be much, much more memorable.
- Will enjoy enhanced brand protection for your localized IDN brand names.
- Site`s Search Engine Optimization (SEO) is enhanced, because URLs will perfectly match with localized IDN brand names and messages.
- Fully-IDN Email Address & Web URLs greatly help consumer protections against phishing attacks. IDN netizens (and your government) favor fully-IDN web addresses because IDN netizens are more easily able to spot phishing URLs when they`re in IDN.
- Fully-IDN URLs & Email address accelerate the uptake of the IDN web for new netizens, with particularly good ease of use for rural people and cashed-up "silver surfers" (senior citizens).
- Entering fully-IDN web addresses and email services on smartphones, tablets and Windows PCs (using ubiquitous IDN handwriting recognition) is much easier and faster even one can use voice command now.
- With IDN he can touch base its customers in language of its choice.
- Meaningful sentences can be composed in the very compact and concise language, creating rich URLs which marketers will discover new uses for.
- Trademark and brand name Protection.
Kind regards,